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为什么现在生意越来越不好做了

时间:2019-07-23

Seizing the market with low prices is a magic weapon for Chinese companies to do marketing. Visiting all over the country, you will find that the low-quality image is not fundamentally changed, and the value-enhancing speed is lower than the cost-up speed.

Looking around, today's products have completely fallen into a situation of disorderly development and vicious competition. Use free to pull popularity, grab the market with low prices, use the explosion to beat profits.

Looking back, I did not find that any innovation in China's products was driven by the "price war." Enterprises do only pay attention to the cost of the products, no value added, no innovation, how to improve the manufacturing capacity?

No profit, where to serve?

More and more consumers are tired of this endless price war. In fact, in fact, everyone is pursuing not only cheap, but a feeling of heart. China is not able to consume the production capacity on one side, and the demand cannot be met on the other side! Chinese companies must make an article on added value because the era of good quality and low prices has passed.

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Why is the business getting worse now?

Because in the last 20 years, we have fallen into three infinite loops:

1: When "fake goods" and "real goods" compete, fakes win;

2: When “respect for intellectual property rights” and “infringement of intellectual property rights” compete, the infringement of intellectual property rights;

3: When “low quality and low price” and “high quality and high price” compete, low quality and low price win.

In other words, “price” has become a decisive factor in business competition.

Winning a low price is a very rogue business logic!

It is a natural psychology that consumers take advantage of cheapness, but businesses cannot use the inferiority of people to make profits!

The current situation is: most businesses are using the weakness of human nature to make money.

xx很多商家为了无限迎合消费者,不断地压低价格底线。不管什么样的产品,总有更低价格的产品出现,不管下游的用户给出的价格有多低,总有人会接单.

生产厂家毛利率控制在20%左右属于正常范围,可有的厂家为了抢生意做,毛利率5%也在接,有的甚至2%也敢去抢。

抢到生意后,总不能亏本做吧?那怎么办?只有无限降低生产成本,只能在原材料和工艺上偷工减料了,所以很多商家必然走上假冒伪劣产品的路子。

于是,市场慢慢就形成了“低价是王道”的流氓逻辑。

更让人抓狂的是,电商的出现,又给这个死循环火上加油。

这20年电商发展非常迅猛,PC时代有淘宝,移动时代又诞生了拼多多。他们的崛起使比价变得更容易,价格因素变得更加重要了。

当市场出现一款流行新品的时候,第二天在网上就出现同款产品,价格远远低于实体店铺零售价,而且电商最擅长的就是价格战。

所以这些年,我们一直在“低价者胜出,山寨货横行”的循环里打转。

其实,一个社会的精英(商家),无形当中也担负着一种教化众生的义务,他们需要通过产品,作品,服务等各种方式去引领大众进步。

而当一个社会的精英(商家),不再以提升大众的消费品味为己任,反而不断地以大众的愚蠢(人性的弱点)为工具去谋利的时候,一个严重的问题就出现了:

XX需求决定了水平。由于商家的需求没有被商家推高,所以商家使用它变得越来越愚蠢。如果同一个社会行尸走肉,整个社会将变得越来越不重要,消费能力将变得越来越弱。而且服务无法流传,高端产品和高端服务更难以谈论。

因此,如果一个社会的精英(商业)用少量的钱做生意,最终的结果必然是每个人都没有时间玩。

社会就像一艘在海上航行的船。如果船上的绝大多数人都死了,那么剩下的少数精英将无法发挥大船的作用,无论多么富有。

因此,为了获得长远利益,社会精英必须不断提高公众的认知水平,不断反馈公众,提高公众的消费能力,从而形成社会的良性循环,实现长远发展。互惠互利。

但目前的情况是:企业宁愿死在一起而不是共同生活。

在中国有一种说法:人们只能共同受苦,不能富裕。这绝对是个道理。有些人宁愿抱着你,他们也不想看到别人活得更好,一起死。

在商业方面,这被称为“抓住他人的命令并打破他们自己的道路。它也被称为”饿死,耗尽自己,上下垂死。“

其中,最糟糕的是想要一心一意制造产品的公司,那些试图打造品牌的公司。

几乎所有的品牌之路都被这个“低价赢家”游戏完全打乱,被迫加入价格战,最后被“低成本思维”洗脑。

低价竞争意味着企业没有足够的资金投入研发,设计和品牌建设。这将影响产品的质量和质量,并将继续降低中国制造业的形象,迫使消费者购买国外产品。

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When the ladder of brand upgrades of Chinese local companies was taken away, the international brands that had already stood tall had completely lost their competitors, so there were only two products left in China: international big names and cheap goods.

By then, each of our merchants is guarding a bunch of cheap goods, big eyes and small eyes.

No profit, where is the service?

No service, where are the customers?

No customer, what business do you still do?

Why is this happening?

In essence, apart from the lack of protection and the unreasonable distribution of benefits, consumers have no money and dare to spend money. An important reason is that businesses are increasingly unscrupulous in the face of interests.

A common example

We usually take the bus or the subway, and the people who are standing in line are always crowded, and those who are not in order are often able to get ahead and get a seat;

We usually take taxis, people standing on the roadside and waiting for the car, always being forced to take the opportunity to be forced to stand in the middle of the road.

The economy is called "bad money to drive out good money", and in society, "bad people eliminate good people."

This in turn involves the rule of law and social mechanisms.

In a society, when a small group of people first gain benefits because of opportunism, if the punishment and value system of society can't make them pay the price, then the rest of the people will inevitably stick to their own principles.

At this time, the elite will use talents for the competition of interests, and ordinary people will take risks in order to gain benefits.

What will happen in the end?

When everyone is not waiting in the bus and the taxis are crowded into the middle of the road, not only will the social atmosphere become worse and worse, but the efficiency of getting on and off the car will also be slower, and everyone will be affected.

xx当大家做什么都一哄而上,当每个人都互不相让,不再迁就别人,也不再相信公理,就会互相提防,互相伤害,人人自危,然后僵持在一种互相伤害的尴尬状态。结果不但提高了整个社会的运行成本,也使得整个社会的运作效率大大降低,经济效率当然也会大打折扣。

所以,一旦大家都在无底线地竞争时,最后受害的还是大众。

因此,现在我们普遍都觉得生意越来越难做,项目越来越难做,创业越来越艰难,除了分配不合理造成的消费枯竭,另一个重要的原因就是在于人与人之间失去了信任,导致社会成本越来越高了。

再举个我身边的例子,我有个朋友从孟加拉进口了一批黑虎虾,当然是正规手续报关进来的,但是当准备开拓国内市场的时候傻眼了原来他发现很多商家都往虾里注射虾胶。

显然,就像我们上面分析的那样,恶劣的商业竞争环境,让商家只有这样做才能谋利。

于是,那些不往虾里注射虾胶的商家都被淘汰了.

到最后,我们吃到的很多虾都是注射了虾胶的害人虾!

曹德旺曾说过一句话:中国民众不坏,中国就坏在精英

这句话绝对有道理。

曹德旺还说:“这些人应该赶紧行动起来,自己救自己”

水木然(ID:smr8700)XX

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